THIS WAY UP

HISTORY

  • 1940's

    SPAM® Chopped Pork & Ham has become synonymous with the best of British since it arrived in 1941 during World War II - saving us from a diet of corned beef.

  • 1950's

    SPAM® Chopped Pork & Ham continued to be a firm favourite in the post-war years and survived the introduction of refrigeration.

    The SPAM® Brand sells its one billionth can.

  • 1960's

    SPAM® Chopped Pork & Ham – particularly in fritter form – becomes a regular feature of school menus

  • 1963

    Rediscovered after 50 years…The Real SPAM® Song
    Play Song

    Where has this little known gem been hiding for over half a century? A classic trade promotional record produced to publicise a 1963 advertising campaign.
    The SPAM® Jingle was composed and performed by the Cliff Adams singers. Cliff Adams was a musician, composer and arranger who was behind the hit BBC Radio 2 programme ‘Sing Something Simple’ that ran for over 40 years from 1959 to 2001.

  • 1970's

    As production is switched from Liverpool to Thetford the SPAM® Brand is given a new lease of life…

  • 1999

    SPAM® Chopped pork & Ham re-launches with a new advertising campaign around the theme ‘I can’t believe I’ve just eaten SPAM’.

  • 2001

    The campaign was extended to remind everyone of how versatile – and how cosmopolitan – the SPAM® Brand can be..

  • 2003

    Back to basics...

  • 2004

    SPAM® Chopped Pork & Ham goes back on TV – ‘SPAM Up™’ was created in honour of the many SPAM® Brand fans around the country and is a celebration of the many uses of SPAM® Chopped Pork & Ham .

    SPAM Up™! Hormel’s first TV advertising campaign for the SPAM® Brand in more than 40 years.

  • 2006

    Maybe it was Python saying sorry for the 70’s sketch? They allow Hormel Foods to sponsor the launch of the SPAMALOT™ musical.

    Launch of Stinky French Garlic - SPAMALOT™ game gets over a million downloads in a week.

    That school dinner favourite, the SPAM® Fritter, makes a convenient return.

The making of a legend

Jay Hormel

SPAM® Chopped Pork & Ham was born out of a meat crisis. Not too little meat. Too much! The Hormel Food Company of Minnesota created pork products and they had an excess of pork shoulder. President Jay Hormel hit on an idea. He ground pork shoulder with ham and cooked it in the can to create a long life meat product. SPAM® Chopped Pork & Ham first made its way onto people’s plates in the US on July 5th 1937.

Where did the SPAM® Brand get its name?

Daigneau

In late 30’s America, it was the beginning of the advertising jingle and Jay Hormel wanted a snappy new name for the product. He put up $100 reward which would be over $1000 in today’s money. Rejecting hundreds of ideas from colleagues and friends he threw a New Year’s Eve party offering a free drink for every name idea. At some point in the evening a New York Radio actor named Kenneth Daigneau uttered the now legendary word ‘SPAM’ and he was $100 richer. Legend has it that he concocted the name from the description of ‘Spiced Pork and Ham’, or maybe it was just his slurred pronunciation after all those free cocktails…